suchalilyofthevalley:

Broadway World & EW today released some great statistics/trending info regarding Darren’s first week run in How to Succeed. 

Some will just see the great black and white facts of it all:

• Show made serious bank in what’s a solid, but not stellar week at the box office normally (post holiday/New Year’s week)
• It trended in the top 5 shows overall in revenue for Broadway productions
• The show was at 99.8% sellout capacity
• This week for Darren outpaced any previous eight show week with DanRad

What between the lines and underneath it all we need to take from this:

• Look at the company that this show is keeping up at the top: Lion King, Wicked have consistently been in the top 5 grossing shows for the last few YEARS. 
• This basically writes a pretty damn close to complete carte blanche, for Darren and another opportunity for guest run in a Broadway show. Between the ticket sales, capacity and sheer amount of positive buzz in just one WEEK in show he’s bringing - producers have to be and are salivating. 
• Press is, as we all know, eating Darren up with a fucking spoon. Anyone in their right mind wants to have this type of coverage. The vast reach he’s pulling right now from mainstream to social/digital is just mind boggling, example: front of the arts & entertainment section on opening night in the New York Times that included a special photo shoot.
• What everyone thinks was a crazy, stupid idea for Saturday night with the sing along? No, no no no. You need to see it from all the sides. It was so much more than just being something so typically Darren. This shows everyone: theater fans, Broadway execs, media - the sheer power of Darren, Team Starkid and their fans. That showing could help lead to the smoothing of pathways for a Starkid production making it to the Great White Way.

You can’t go full out comparison Darren to DanRad because situations are different, but you will be able to do some interesting analysis after Darren’s run is completed. So far, however, just 8 performances in you have to stand up and take notice.